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Discussion in 'News' started by graham, Dec 2, 2008.
Horseless Age: Switching Off
I am cautiously optimistic.
It's all falling apart like a flimsy house of cards.
I worry a bit. Darryl has been a very enthusiastic supporter of Tesla's products. I worry what "disagreements in strategy" could be so great that he resigns. If this just means "I got in a fight with Elon, but it is pretty much business as usual" I won't worry too much. However if it is something like: "We have decided to sell ourselves to Chrysler" it may be more worrisome.
It was picked up by AutoBlog:
BREAKING: Tesla Motors SVP Darryl Siry switches off! - Autoblog
Yeah, I'm a little concerned too... For better or worse, Siry had become the public face of Tesla other than Elon. Despite his overly dramatic exit from this forum, I appreciated that he was a car guy, had some internet savvy, and was relatively accessible.
Looks like his replacement is based in the UK at the London office. I didn't even know they had a London office.
Tesla Motors - our company
For a VP of sales, services AND marketing he was pretty darn accessible. There were issues he could've handled better but he was a good face for Tesla. A lot better than Elon is, and I just hope this new guy can fill his shoes...... I'm finding this pretty ominous...
BREAKING: Tesla SVP Darryl Siry resigns! - AutoblogGreen
Autoblog seems to suggest that the disagreements could stem from the changes announced mid October. If true, I think that's fairly understandable. I wouldn't suspect anything more drastic.
At any rate, it looks like they've hired an experienced replacement:
Tesla Motors Names New Senior Vice President of Global Sales, Marketing and Service - MarketWatch
The person taking over local PR and internet communications appears to be former AP correspondent Rachel Konrad seen here and making blog comments here.
Although this would never happen...smartest move by Tesla IMO is to rehire Martin. They couldn't put him as THE PR guy, but certainly they could let him rotate tires or do some mundane task...
I suggest an custom title like Tesla's EVangilist or The Oracle.
He goes out as the face of our electric future. He can do TV -news, daytime talk, cable, Print -press, books and web. He is an engaging affable face that would be the go-to guy for the entire world of electric transportation. Tesla should pay him for this but a consortium of EV makers could also combine monies to get him the big $$.
Martin was/is great for that - and would be quite the public relations coup... but only if he and Elon can mend fences and be on the same page about the company. It would be a horrible disaster otherwise.
Doesn't look very possible right now given how nasty their exchanges were, but it could give the company some much needed morale boost.
Tesla exec quits as rival clocks up major deals | Register Hardware
Tesla Motors hires Harley executive - San Francisco Business Times:
Enthusiast --- www.hardocp.com
Or when they offer the IPO.
Martin and Elon will never work together again. Period.
I'm worried about this "strategy" issue.
Will Tesla just become an EV drivetrain supplier?
Interesting that these guys think the new appointment is more Europe-focussed.
Tesla appoints Harley-Davidson exec to rev up Euro expansion - 03 Dec 2008 - BusinessGreen
I was aware of the brand loyalty of Harley-Davidson owners, but I guess I always assumed it was an American thing. Are Harleys as popular in Europe? Was this new hire successful when he was at Harley-Davidson?
Those who are into them are very loyal, but the vast majority of bikers ride Japanese sports machines.
Email was sent to owners this afternoon introducing Michael van der Sande:
It also includes a sentence about Darryl:
This is chilly in it's lack of adjectives.