Your forgetting we are talking about Rural America here.
This is the heart of "DIY" in the US (and Canada). Maybe they won't do it themselves, but the high school student three ranches over will do it for them in a heart beat.
I can appreciate that it makes for a better feel-good story to imagine a romanticized version of [all of] Rural America as the protagonist, bootstrapping a can-do solution on a hearty breakfast at the crack of dawn for the selfless betterment of the neighbors because no-way-will-we-ever-let-someone-from-the-coast-do-it.
Indeed, while it is certainly plausible and in fact certain that some very small fraction of starlink customers will DIY a pseudo-WISP off one feed, reality is (again) on the side of the vast majority of people who want zero to do with their infrastructure. Seriously, there are still technicians that go to people's houses to install and set up wireless routers. You know, the thing that requires 1 AC cable, 1 RG cable, and 1 questionably sentient human to click "ok" through the automated setup.
Like it or not, people the country over generally just want two things from their internet service: 1) for it to work without them having to complain about it and 2) for someone to complain at when it doesn't. Personally I'm lucky enough to be on the right side of the end of the line for Xfinity so I at least get the former most of the time. (I don't get the latter, but if you also have Xfinity neither do you. )
If the cost per terminal (CPE and service) is too high, a way around that will be found. The overall bandwidth used will not change that much, and SpaceX will still have more customers.
That's not how "more customers" work. SpaceX only cares about paying customers and in fact would much rather a bunch of folks pay for direct service rather than the same number of folks buy into a single co-op paying for service (and that's not considering the aforementioned legal issues with reselling an end user product).