Here's my idea on this, but it requires a completely different thinking process in terms of predicted range.
Currently Tesla (and Nissan, etc.) advertises their vehicles having a particular range, they determine that range by running tests which take the battery from 100% SOC (State of Charge) down to 10% (maybe even less?) SOC which is a cycle that is very abusive to the batteries themselves, if one were to always run their cars from 100% to 10% their batteries wouldn't last as long as if they went from 90% down to 20%. As a long time EV'er I feel strongly that we need to stop pushing the batteries to their limits, when I've built and driven EVs in the past I learned there is a huge difference in long-term reliability between a 60% duty-cycle (using 60% of the capacity before charging) and a 90% duty-cycle, so much so that it becomes "ignorant" to ever use a 90% duty-cycle, as such we should never even have it in our minds that it is an option, the manufacturer should not allow it. Think about it like this; does the "Rev limiter" on a Honda Civic allow you to go to 9K RPM? The engine could handle it, a few times, it wouldn't last as long but it could do it... No, the rev limiter doesn't allow you to even get close to that high RPM, because proper engineering includes building in proper safety-nets and safety-tolerances. No EV should ever be allowed to drive a 90% duty-cycle on its batteries, its "ignorant" and John Q. Public shouldn't be expected to know that, its a new type of vehicle, the public is completely ignorant and as the "pioneers" into the industry companies like Tesla are responsible for keeping the technology safe and simple for the consumers, therefore they should limit their batteries to using 70% of total capacity (I think a "limp home" mode starting once the SOC hits 20% would be reasonable but it should be so restrictive that no one would want to regularly enter that mode, just there so you don't "have" to get it towed, this mode would be severely "power limited"). So that is what I think the problem is, on the whole...
The other side of this is the warranty, I think the manufacturer should be completely responsible for range-degradation and I also think its not as big of a problem as they might think, if they properly engineer the vehicles they are selling. The warranty should be 80% of range at initial purchase for 8yrs/100K, I'm guessing 70% would be more likely but I'd rather shoot for the stars and land in the trees than shoot for the trees and land on the ground.
To abate the degradation of batteries Tesla should eliminate "Range mode" charging and change "Range" driving mode to be only power reduction and NOT also include greater battery depletion. Their software should also build in a gradually increasing % of total capacity as usable capacity (up to a limit) to eliminate the consumer from experiencing any reduction in range at all. My example to explain this is: On day 1 a 100kwh battery pack is software limited to 70% (70 kwh) "usable (ie. charge to 90% discharge to 20%), every time the 100kwh value decreases the algorithm to determine the usable energy increases, so after 1 year maybe the capacity is 98kwh but the software is now allowing 71.4% of that as "usable" so they maintain exatcly the same usable 70kwh. At 5 years the pack may have degraded down to 90kwh and the software is now allowing 77.7% of that as usable, still 70kwh usable... ETC, ETC... To a point (maybe at 85% of available energy the software will stop allowing it to increase to prevent further long-term break-down acceleration). The main benefit of this system is that the consumer will see the exact same "range" or "usable kwh" every time they use their vehicle (to a point, maybe 8-10 years later...), when their range actually starts to decrease it would signal to them that it is time to replace the pack OR continue to drive until it becomes too low for function...
I think that sort of safety net should be incorporated by all EV manufacturers and with our newer battery technologies (higher energy density, larger packs) I think its completely reasonable to both protect the batteries from any perceived degradation and still provide desirable/usable range!
I don't think people (in general) need an EV that can drive more than ~250 miles on a charge when there are superchargers/ChaDeMo/ETC charging options available more than they want an EV that will drive the exact same 250 miles 8 years from now as it can drive today...