mars_or_bust
Member
Can you explain further about what the service revenue stream Gary wanted Tesla to implement?
Also I agree that advertisement at legacy car level is a waste. However, there's also a cost to not advertise, which is the anti-tesla advertising campaign by MSM. This destroy brand value which is not exactly free. I would rather Tesla figure out an advertisement number of insignificance that can offset the cost of brand value destruction. I don't know if this number even exist, but it's worth a discussion.
What destroyed brand value? The Tesla brand is one of the top brands in the world, THE top brand in the engineering ecosystem, and by far the top brand in the automotive world. Traditional advertising cheapens the brand. Tesla's approach, in addition to saving money, adds a mystique to the brand, and in fact proves that all (or at least most) advertising is simply disguised corruption, and you can beat this by not playing the game but instead going your own way.