Fact Checking
Well-Known Member
That data is problematic due to the multiple invoices per car issue. They divide by two to get the real number but some posters report more than 2 invoices in their accounts for a single car. Especially after the EAP->AP dust was settling.
I agree that the absolute numbers are problematic.
Nevertheless the time sorted series looks useful to determine take-rate developments: the take-rate trends I outlined are consistent trends with little noise, and that kind of conclusion wouldn't be sensitive to the sampling rate of the invoices which changed during the quarter.
I.e. I think the following trends are probably real:
- Very interesting trend regarding FSD take-rate: in the last 1 month of orders FSD take-rate has increased from 10% to almost 40% (!), and with another 45% of Autopilot orders the combined take-rate is now up to 85%. Only 15% of customers didn't order Autopilot. This is a massive shift in FSD take-rate.
- "Solid black" percentage increased from 25% early orders to 35% in later orders: this suggests that some budget constrained customers "saved" money by not paying $1,500 for color, but opted for the $3k+$5k AP and FSD instead. (The other explanation is that black car color is useful in northern countries such as Norway, as it would capture heat in the winter, snow/ice would melt faster when the car is parked outside, etc.)
- ASP remained around the €63k-€65k range and remained centered around €64k, which suggests that the €3,100 + €5,200 AP and EAP options are "financed" by customers deselecting other options such as color or white interior. This increases margins and speeds up production in Fremont, which is a win-win for Tesla.
- It's the first time we can see this phenomenon of customers shifting towards 100% margin software options in actual customer order data.
- I.e. this is very good news for margins.
Part of it is consumers ordering FSD to guarantee a free HW3 upgrade; but it's also the physical car as a software platform, where budget constrained customers consciously down-scale physical features to pay for software features like AutoPilot and FSD, showing the first signs of life.