I think we need to retire the phrase "demand problem." Demand will naturally fluctuate both seasonally, and due to external factors like overall economic conditions and impending incentives. But Tesla has such high margins and such a large cash warchest that it's hard to imagine any such variation in demand adding up to a "problem" for them.
If anything, those external factors pose a much larger risk to Tesla's competition; and will only serve to highlight Tesla's competitive advantages.
Exactly! Tesla's MSRP's, and thus margins, will be impacted by economic climate and seasonal variations. Tesla will never hesitate to lower MSRP's so they can continue to expand production. In good times profits will be, how shall we say this...unusually high. During bad economic conditions Tesla will offer deals too good to pass up and their margins will still be solidly profitable. Everyone should already understand this.
But your last sentence is the really important part. When Tesla's MSRP's and margins are the lowest, that is precisely when their competition (currently almost entirely ICE with a long, slow transition to EV over the decade) will have the hardest go of it. That means the number one thing that most conventional investors think is Tesla's #1 problem (the competition is coming) will be exposed for the lie that it is. I'm not rooting for a harsher and more extended recession, but I am not afraid of recession when it comes to Tesla. Exposing the lie that the competition is coming would be a big deal in terms of demand for the shares. And don't doubt just how well Tesla sales will hold up if it comes to that. Yes, big price cuts, but growing sales and continuing profitability would finally expose Tesla for the juggernaut that we know it to be. And it would do it in an irrefutable manner. The cat would be out of the bag. The "competition" would be left in shambles in such an environment.
This means TSLA stock is likely to do very well in a harsh and extended downturn, at least relative to the overall market. The current response is simply the impact of conventional thinking and the fact that the recession has not been deep enough or long enough to expose the lie that competition is coming, at least not in obvious fashion. I can't tell you the number of times I've seen individual stocks soar due to conditions most investors were sure would be very bad for the share price. The market often responds to stimuli in ways that surprise most market participants, and this would be one of those situations, should the economic climate continue to deteriorate. Again, the reason for this is that it would highlight just how efficiently Tesla can manufacture cars, how poorly their peers fare, and how important efficiency of manufacture is during economically uncertain times when overall auto sales fall.
A big reason so many are blind to this is that the media has not been covering Tesla's outrageous margins on EV's. They mostly ignore it completely or, when high margins are actually mentioned, they are generally written off as being due to regulatory credits and/or the fact that EV's are in short supply right now, relative to demand, things that are both likely to change soon, they explain.
But the first reason is laughable because it's a relatively minor component of Tesla's margins and the second reason is not supported when you compare Tesla's EV margins to their peers. If EV's have such a positive demand/supply ratio, then why are not all EV's delivering high margins? The other error here is thinking that the supply/demand curve for EV's is about to invert. That's wrong because we are still in the early growth phases of EV adoption and traditional analysts do't understand how complete this transition will become in the foreseeable future. Remember, it's not the high margins themselves that are the key advantage, it's how high they are relative to their peers. Even if Tesla's margins were knocked down as low as 5-10% in a severe recession it would still be a huge net positive if their peers were at -5% or -10% just to move product they had already manufactured. note: I do not expect Tesla's margins would go that low in anything other than utter economic chaos and destruction (and in that case, all bets are off for just about everything you thought you knew).
I trust you know what it means to have a large disconnect between perception and reality. That's one of the best indicators of guaranteed profit (assuming the disconnect is in the right direction). Sure, it may take a while for the market to recognize that value, for perception to align with reality, but there is little doubt that a strong and extended recession would expose the difference between Tesla and the rest in a manner never before seen. The difference would likely be so obvious that one quarterly report might be enough to cause immediate recognition of Tesla's true standing. Don't fear difficult economic times when it comes to Tesla.