People seem to forget that capturing market share when you are selling an ECOSYSTEM is the BEST way to maximize profit in the future. You want everyone's first EV experience to be a Tesla so they are comfortable with the OS, the charging infrastructure, the OTA updates, the range expectations, the reliability, etc etc. Once people are used to it, it'll be hard for them to switch because other EVs are just so different because they have their own ecosystem where charging expectations are a crapshoot, the OS is hard to navigate, OTA updates are far and few inbetween, or expect to pay DLCs for any new features, and their self driving software has all sorts of limitations you are not used to. If you don't present to them a Tesla as their first EV, they might just go back to gas as we have heard many who are fed up this Xmas with their non-Teslas.
Microsoft won because they gave away windows. Now people are stuck within that ecosystem. What do microsoft charge the enterprise market now that everyone can't afford to get off them? Enough to be a multi trillion dollar company.
Now I'm not saying Tesla should give away their cars. However people here thinks FSD is the only saving grace if Tesla sold their cars at lower margins. I don't think so, they might end up with a monopoly instead and charge people 50% more in the future when they can't get out of the ecosystem. Look at Apple, 1200 for a phone because you'll still buy one.
but also profit maximizing at your maximum production volume.
Telsa still has some (but less) time before the charging infrastructure is upgraded in US (not sure where EU is) and battery prices drop to point where they are undercut on bottom end. There seems to be reasonable volumes of some competitive EVs (Lots Ioniq 5, GV60 and GV80s available in SoCal for example) so that's something of a new dynamic.