Rivian did what they needed to do in order to make their pre-IPO investors happy. They screwed owners, they screwed IPO investors, but they made their venture capital partners happy. They IPO’d right before the truck was released knowing full well the truck they’d sold could not be produced profitably long term.
They told investors they had an order book which was full knowing they had to raise prices which would cause lost sales.
They strung those customers along (and the media along with it) with 2 years of promotions and lies based on a truck they couldn’t really deliver. Leading up to the IPO there was a massive promotion so they could cram as many trucks into their order book as possible.
Total con-job. CFO quit 2 months after IPO.
If they have a viable long term strategy, it might be to keep delivering the trucks they’ve committed to while working on a more affordable platform to replace it. Then once they have a truck and give customers the option to move their orders over to their “2.0” platform which they can profit on.
I don’t think they have a viable long term strategy though. I think they are praying for massive reductions in battery costs and Tesla to delay the Cybertruck for another 5 years.