If Tesla ever makes an ad, what would be the key messages?
1) fast and spirited driving
2) FSD/AP
3) environment / emission
4) cost of ownership
5) reliability
6) OTA/ tech
7) American auto taking back the lead after many decades
8) spacex package in roadster
9) mobile servicing
I would primarily focus on #s 4, 5, 9, and 2. While wrapping in 3 as why EV. Other points are well known or not relevant.
Add "Safest cars on the road" to the list. Parents and others care about that stuff.