This. When I heard Elon doesn’t believe in advertising because it’s deceptive, I inwardly cheered.
Advertising provides: No. Net. Economic. Value.
Advertising is a net-zero game: company A misleads you into thinking their products are better than company B. So A profits at B’s loss. Oh, and the misled consumer loses too. Tesla’s mission is to move the world to sustainable transportation. They are providing a better product that doesn’t destroy the planet. ICE manufacturers reap profits and the earth suffers the consequences of all that pollution. It’s the ultimate tragedy of the commons and Elon and Tesla are not stooping to that level of greed.