Expensive gas and 220v outlets everywhere in Korea. Should sell well.
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Expensive gas and 220v outlets everywhere in Korea. Should sell well.
Indeed. Why not sell it now, separately? Why do you need to own a car? License the software to the User, not the vehicle.What if Tesla sold FSD “options”. The option to buy FSD for $6000 in 2020 could cost $500 today.
Yeah not at all the same thing. No way you’re actually arguing that $7k for autopilot in its current form is a good thing. Some vague promise of “at some point in the future FSD will actually be a thing” and “feature complete” is dumb AF. Elon is way ahead on the pricing and well below expectations on actual execution of FSD. Which hey I don’t blame them, it’s a difficult problem to solve. But don’t go saying dumb things about it and promising unrealistic things.
Expensive gas and 220v outlets everywhere in Korea. Should sell well.
Yeah but what abut the "demand" problem?/SNot to mention huge EV incentives (total = $16,5k). SR+ can go for as cheap as $26,5k there.
Tesla Model 3 fever hits South Korea as crowds flock stores to see the ~$26.5k EV
South Korea population = 51,5 million.
Yeah but what abut the "demand" problem?/S
From the demo rides and video of same at Autonomy Day, I think most TMC members believe the next 18 months will bring really major improvements in Tesla's self driving. That progress doesn't need to be FSD level 4/5 to still be very impactful in differentiating Tesla EVs from all other ICE and EV cars. Tesla absolutely should conserve cash to survive and ride out a possible global recession.
However in a recession auto sales go way down but not to zero. I'm hopeful that if/when a global recession arrives Tesla will be far better positioned than all other automakers, because it's auto driving will be sufficiently amazing by then to be widely understood and valued.
It should be able to continue selling as many EVs as it can produce, while growing capacity more slowly until recession eases.
Wikipedia: Automotive industry crisis of 2008 - 2010.
"The annual capacity of the industry (was) 17 million cars; sales in 2008 dropped to an annual rate of only 10 million vehicles made in the U.S. and Canada."
How much do the sales and average selling price, change for the "luxury brands" in recessions? I am concerned that they will be hit harder.
While many here love to espouse the 'demand > supply', I am concerned in a recession Tesla's ASP will have to drop and kill the margins at current production rates.
Vladimir Grinshpun on Twitter
With all (with the exception of one) top 20 institutional $TSLA shareholders reporting their Q2 positions: - as a group, they were buyers
1,912,502 shares - buyers > sellers by 71% - 3 largest 3 buyers were SG Americas, Norge Bank, Morgan Stanley
The problem with $7k for FSD is not just that it's a big ask for something that does so little. It's that it's such a large fraction of the vehicle price that it outright prices itself out of the market for most buyers. I've never spend $7k on an entire car before; Model 3 is already a massive stretch for me.
Everyone has a price cutoff, after which it becomes "I'll just drive myself." FSD has existed since the advent of vehicles, in the form of a chauffeur. Why doesn't everyone have a chauffeur? Because it's too dang expensive. Most people simply can't afford that. $7k is a lot cheaper than a chauffeur, but it's still pretty dang expensive for most people.
And currently it's $7k for a "not-a-chauffer-but-theoretically-will-become-one-some-day-if-we're-right-although-many-people-doubt-us".
Not to mention huge EV incentives (total = $16,5k). SR+ can go for as cheap as $26,5k there.
Tesla Model 3 fever hits South Korea as crowds flock stores to see the ~$26.5k EV
South Korea population = 51,5 million.
Disposable income per capita is 13th highest in the world.
How much do the sales and average selling price, change for the "luxury brands" in recessions? I am concerned that they will be hit harder.
The problem with $7k for FSD is not just that it's a big ask for something that does so little. It's that it's such a large fraction of the vehicle price that it outright prices itself out of the market for most buyers. I've never spend $7k on an entire car before; Model 3 is already a massive stretch for me.
Everyone has a price cutoff, after which it becomes "I'll just drive myself." FSD has existed since the advent of vehicles, in the form of a chauffeur. Why doesn't everyone have a chauffeur? Because it's too dang expensive. Most people simply can't afford that. $7k is a lot cheaper than a chauffeur, but it's still pretty dang expensive for most people.
And currently it's $7k for a "not-a-chauffer-but-theoretically-will-become-one-some-day-if-we're-right-although-many-people-doubt-us".
Doing a little math on this:
Pretty similar. Now factor in that the market in SK is already much more accepting of EVs than non-CA US, 220V power standard, greater population densities favouring EVs, etc etc... but worsening it for a theoretical "not made here" factor... I'd wager similar rates of adoption to the non-CA US. Note that US sales appear to have significantly grown since Q2, if a July-April comparison has anything to say about it.
- Non-California US is about 60% of Tesla sales (California distorts things because it's both populous and has unusually high incentives)
- So about 27k Model 3s were sold outside California in the US in Q2.
- US:
- Median disposable income was $36,5k in 2015. Let's say $38k now.
- Model 3 SR+ with an average of $4k incentives in Q2 ~= $36k
- One year's disposable income is about $2k more than a Model 3 SR+.
- South Korea:
- Median disposable income was $26,5k in 2015. Let's say $27,5k now.
- Model 3 SR+ after incentives is $26,5k.
- One year's disposable income is about $1k more than a Model 3 SR+.
Non-California US Model 3 deliveries were 35% of total global Model 3 deliveries. SK's population is 18% of the non-CA US population. So if these calculations are right, the "sustainable rate" for South Korea would be about 6,3% of Tesla's global Model 3 market. The initial percentage would of course be much higher, just as it is in any newly-launched market.
It's not that people don't believe the value of FSD if it's achieved. It's that people don't believe that it can be achieved in a year or two, or ever for someones.Indeed. Why not sell it now, separately? Why do you need to own a car? License the software to the User, not the vehicle.
Also, let owners 'lease' the software for trips. Going on vacation for 2 weeks? Here's a deal for $500 so you don't have to drive while tired. If you add your car to the Tesla Network, it should enable 'Robotaxi' for the duration of the assignment, whether or not the Owner has personal FSD. That's little different from an owner wanting FSD for a specific drive. Lots of ways to make $$ off a subscription service beyond a 1-time payment model of $7K or whatever.
Cheers!
I may be wrong, but in my experience recessions encouraged people to car shop smarter, more economical. When the ecomony got tight in the early 80's the local Honda and Toyota dealers sold every car without a discount. The salesman bragged to me that he didn't have to haggle with me, as he knew he would sell every Honda at full sticker price (I went elsewhere). I saw that happen again in the early 2000's, with Prius and other frugal cars selling like hotcakes. I can only hope that in the next recession people finally figure out that EV's have a low TCO, so they become the next "economy car". Or, if nothing else, I hope it puts an end to the record sales of huge diesel pickups and land yacht sized SUV's.
Karen - do you have a handle on which untapped markets for Model 3 remain?