The problem with ignoring the lies is that they are only obvious to people like us that try to separate reality from fiction. The average guy on the street doesn't know they are lies until we expose them. This is assuming you're arguments are publicly viewed by those wanting to know the truth and not only interested in their confirmation bias. Agree that debating with the trolls individually is like playing chess with a pigeon.
He knocks over all the pieces, craps on the board and flies away thinking he won.
This is why the comment was made at the annual meeting re the lack of any media outlets calling out utter rubbish pumped out by fellow media outlets. Unlike Trump & Dem leadership, for example (but not to start a political discussion) there is not only no major media in Tesla’s corner, there is no media even in the corner of holding media discussion accountable to facts. Again, this is why the suggestion was made at that meeting to reach out to Mike Bloomberg, a man who purports to be focused on dealing with climate change, including having written a book about it.
How does this relate to Twitter and other social media? The back drop of that Twitter, etc, rubbish is virtually every historically respected media outlet in the US... NY Times, WSJ, Forbes, Fortune, Reuters, AP, NPR, PBS, major TV networks,... having put out similar (though less crude and shrill) reputational sabotage of Tesla. It simply has not been in the “Overton Window” of most of the US public in a place to buy a Tesla to imagine that ALL of those outlets could me peddling misinformation about Tesla. You’d have to be a pathetic, naive fanboy, cult member, etc, to think that. You’ll find plenty who think CNN
or Fox, the WSJ
or the NYT have degenerated to rubbish misinformation peddling, but suggesting the whole list above engages in such would only be for a bat-$@#! crazy truebeliever.
With that backdrop of heavy carpet bombing on Tesla’s reputation, the social media foot soldiers go from looking like foaming, petty, angry keyboard warriors towards looking like sober reminders of common wisdom.
I think the point of waking people up is addressing the near universal smearing of Tesla by big media. Either by Elon/Tesla making headway to pull some back towards being an advocate for reality and pointing out smearing by peers or by pointing out it's nearly universal nature, and the fact that these are for profit businesses who have had billions in business partnerships and decades of social connection with the fossil fuel economy. Hasn’t the notion that a for profit entity simply using the word “News” in it’s name is of no commitment to their interest in journalism?