Here's an interesting back of the envelope calculation:
About 50 million people will fly into Las Vegas this year.*
Let’s say 3 in 4 of those 50 million passengers are there to visit the strip (42 million people visit the strip each year** and I’m guessing most don’t drive to Vegas) or 37.5 million.
Of those, how many will pay to take the Boring Tunnel and, incidentally, pay to take a test ride in a Tesla? How about half, 18.8 million?
But we’ll discount that by repeat customers. It seems 82%** of visitors have been to Vegas before, but we don’t what fraction will have taken the tunnel or ridden Tesla’s before. Let’s call it half again for the first couple years, or 9.4 million new impressions.
If Tesla saw a conversion rate of impressions to sales of 1000 to 1, that would be ~9400 vehicle sales.
Tl;dr Tesla might drive almost 10,000 vehicle sales per annum via the Vegas Boring tunnel alone. How cool is that? Who says Tesla doesn’t advertise?
* Las Vegas airport expects 50 million passengers in 2019
** https://www.casino.org/news/las-veg...itors-in-2018-but-repeat-visitation-increases