One thing I would love Tesla to do: A comprehensive owner satisfaction survey of every single Tesla owner, including time variation to show direction of improvement. This could potentially be pushed via the Tesla app and in-car OS. Tesla should publicly commit to this and to publish the results no matter the outcome.
They should make this relatively quick to fill out, mostly touch screen multiple choice with optional extra feedback. Many of the same key questions can be asked as in the Bloomberg survey.
- Would you recommend to friends and family?
- Is reliability better than your previous cars?
- What was build quality?
- What is your annual running cost?
- Satisfaction rating for various features etc
- Customer communications score.
- Service score.
- Sales process score.
- Range anxiety score.
- Do you charge with solar energy etc
The results of this survey can provide Tesla valuable feedback to improve their business, but more importantly the results are going to be an incredible marketing tool. They will directly dispute almost all the FUD people regularly hear parroted in the media. It will be an easy document for owners to link to while they are trying to persuade friends to purchase the product.
I'd also like Tesla to increase disclosure in its vehicle safety reports, including accidents, accidents reported to insurers, accidents with serious injury and fatalities. Together with comprehensive comparison to other brands from the NHTSA data. We know enough to be confident this will prove Tesla's safety, but the media still commonly tells people otherwise.
FUD is mostly anecdote driven and is most powerful in an information vacuum. And when data is on your side you should make full use of it.