They've never really explained exactly why Q1 is supposed to be bad. I'd love more clarity on that. My operating assumption had been tooling costs for MY hitting, but I really don't know.
Here's the exact context of those remarks, Elon made them this summer in the Q2 ER conference call:
Toni Sacconaghi:
"Yes, thank you. I was wondering if you can comment about whether you felt that Q2 benefited from consumers in the U.S. sort of rushing out to buy Model 3 in advance of the declining federal tax credit, a phenomenon that you sort of saw in Q4. And part of the reason I ask is, at least by my analysis it looks like maybe 70% of the Model 3 sold in the quarter were in the U.S., which is sort of higher than your normalized percentage of U. S. sales. And so, do you feel that that phenomena may have occurred in Q2? And are you still confident that Q3 deliveries can improve sequentially? And beyond the data point that you provided on the call that the orders quarter data are better than last quarter, is there anything else you can point to that provides that confidence?"
Elon Musk:
"Yeah, I think we'll -- demand in Q3 will exceed Q2. It has thus far, and I think we'll see some acceleration of that. So -- and then, I think Q4 will be, I think very strong. So, we expect that quarter-over-quarter improvements. I think Q1 next year will be tough. I think Q3 or Q4 will be good, Q1 will be tough. Q2 will be not as bad, but still tough. And then I see like Q3 and Q4 next year will be incredible."
Zachary Kirkhorn:
"Yeah, just to add on the tax credit step down, so the step down from Q2 to Q3 was significantly lower than the step down from Q4 to Q1. It's also important to keep in mind that there's seasonality in the auto business in Q1, which also is part of the impact. But generally speaking, our order rates so far this quarter is higher than where we were at this point in Q2, and we haven't seen a significant impact on U.S. based orders as a result of the step down."
So the exact context was quarter over quarter growth, Elon said that after a good Q4'2019 quarter the next Q1'2020 quarter will be "tough".
I agree, I believe Q1'2020 will be weaker than Q4 due to:
- Netherlands pull forward into Q4, which will come to a sudden stop for January-February of 2020, and will only start recovering by March or so.
- Final federal tax credit of $1,875 in the U.S. is lost - step-downs always cause at least a bit of demand pull-forward into Q4.
- Seasonally the winter months are the weakest in Europe and the U.S. as well. The only reason traditional OEM's are able to have strong Q4 results is because they are discounting "previous year models" in that time frame. But Tesla has no model years ...
- There might be anticipation of Model Y causing deferred purchases across the product palette.
Maybe China will ramp up in that time-frame, but ramp-ups are an uncertain science ...