The reason I have avge revenue per vehicle (ARPV) declining is that I anticipate the introduction of a 2/Z class compact (and derivatives) at approx $30k >> $28k, and a rather utilitarian van (and derivatives) entering at $40k >>$28k. I also have Cybertruck and Semi entering at higher price points by the way. The underlying point is that I am more conservative than you are in anticipating what may come. This is in part because I think that the "mission" will logically lead Tesla to bring in these lower price (and cost) vehicles with (in absolute terms) slimmer gross profit per vehicle (GP/V) so as to satisfy the needs of the market. It may be that I am wrong on timing of these new model introductions but in my opinion one day they, or something much like them, will come through. In this may I gently suggest that it helps to see the global perspective, not just the USA-perspective. Also there is the issue of reversion-to-the-mean which is a strong pattern in human history even when paradigm shifts occur, and I don't think it is done with humanity yet. So yes, whilst I see and honour the ongoing GP/V and ARPV short-term surges based on excellent 3/Y and S/X performance, so too do I see and respect the strong and persistent longer term trends that Tesla also exhibits of declining ARPV and declining GP/V.
(As a side note my view is that Robotaxi, if it ever comes, will be a service utilising a variety of the Tesla products. It need not only be one specific vehicle. So not only do I not allow for revenue from Robotaxi in my financial projections (or for FSD, which is the necessary precursor); but so too do I not have an item called "Robotaxi" in my product line up.)
From a share price perspective to an extent what matters is what is actually happening. However also it matters greatly what the sentiment is about what will come. The hardbitten cynic and pessimist that I am, even so I have constructed a financial model and valuation that gets to 20m vehicles/yr by 2030 (etc). I suggest that the mainstream prospective buyers of TSLA stock will be even more conservative than I am. Given that shareprice (absent short term shenanigans) is set by the marginal buyer/seller, it is those who are even more conservative than I am in their projections who will likely set the TSLA share price at that marginal transaction. The downside of being too optimistic (even if correct) is that one is never satisfied with the market's actual current valuation, nor even understanding of it. This in turn can cause trading errors, and emotional upset because one is always holding out for a vastly better tomorrow.
TLDR : I much prefer upside surprises than downside diasappointments. So too do fund managers.
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Next year’s avg rev per veh (ARPV) *will* be higher than $57.3k. We already had that in Q2! In what reasonable pessimistic scenario would ARPV stay flat in 2023 from last quarter, in which prices were hiked by like $6k for all vehicle variants for orders which have mostly not been fulfilled yet? Model Y is about $7k more than Model 3, and Y is guaranteed to increase its share of mix. For zero ARPV growth to happen, basically Tesla would have to pivot into making only the low-tier variants of of S3XY lineup, cancelling FSD as an option and making all of the upgrades like paint free.
If the cheaper model arrives, it’s definitely not going to be next year in any significant volume, nor in 2024, not only because it’s unnecessary but also because Tesla doesn’t have production capacity for it and they are focusing on Y and Cybertruck production.
Even if ARPV were $57.3k next year with only 2.25M vehicles sold, how could it possibly drop to $43k on 4.1M sold in just one year? Do you have a breakdown of deliveries and ARPV by model?
The 2.25M production capacity for the models that had an ARPV of $57.3k would still exist and serve the same market segment in ‘24. Maybe pessimistically the ARPV would decay for these to $55k.
In the most extreme case in which the entire YoY growth of 4.1-2.25= 1.85M vehicles somehow comes from this unannounced $30k Model 2/Z for which presently Tesla doesn’t even have a factory, what would be the ARPV?
($55*2.25 + $30*1.85)/4.1 = $45k
So even in a ludicrously pessimistic growth story for the next two years $43k ARPV for 2024 is absurdly unlikely.
Also, Tesla hasn’t even saturated demand for low-end 3&Y around $40k yet. The mission involves replacing oil consumption as fast as possible, and as Elon has repeatedly explained, the complexity of introducing new models actually would reduce the total growth of vehicle deliveries when the existing lineup still isn’t keeping up with the pace of growth for orders. Affordability is a tool to help with selling more EVs but it isn’t the goal per se.
Besides, Tesla vehicles have radically better economics for affordability than ICE and hybrid cars in the first place. An average $30k ICEV might last 200k miles and have at least $0.20/mile higher average operating costs due to fuel and maintenance expenses the Tesla doesn’t incur. Over the 200k lifetime of the car, that’s $40k cumulative operating cost difference vs the EV (before time-value of money discounting). Additionally, a Tesla with an LFP battery back will last for longer than an ICEV. Even if we conservatively model for just an extra 100k miles of life compared to the ICEV, that lowers the effective price per mile a lot. The amortized ICEV price is $30k/200k = $0.15/mile; for the EV, $30/300=$0.10/mile. So the overall conservative per-mile saving for the cheap Tesla is $0.20+$0.05= $0.25/mile. The all-in cost of ownership for an average economy $30k ICEV including other costs like insurance and registration is usually around $0.50 per mile, so the EV cuts off roughly half of the total cost! A $30k Tesla is approximately economically equivalent to a $10k ICEV of comparable quality. We are years away from Tesla needing to sell anything at that price, unless they want a ten-year waitlist. Eventually, if robotaxis never work out, it will make sense to bring a $30k Tesla to market. To reach 20M+ vehicles per year I think Tesla will need at least some vehicles under $40k, but it’s not needed yet.
I usually look at Tesla prices in the USA because:
- This is Tesla’s first and biggest market and the one in which Tesla has the highest adoption rates of any major market (Norway is small). California and Seattle in particular are far ahead in Tesla adoption. Roughly half of all Teslas are sold in America. Adoption S-curves tend to be localized, so the USA will likely stay ahead in Tesla adoption for years to come and remain a large share of overall global sales.
- From my sampling of Tesla.com list prices in different countries around the world it looks like prices here in the USA are roughly representative of average global prices.
- Looking at only one market saves time and the information is conveniently all in English for US-centric stuff.
I do expect ARPV to decline eventually (again assuming no robotaxis) as Tesla expands the market, but it will take a long time and the ARPV will be higher than today’s $30k global vehicle ASP because of the aforementioned cost savings of EVs.