How can Tesla offer a Model Y 5-Seater for less than $55,000 in order for it to qualify for the IRAs $7,500 incentive?
The Long Range AWD currently starts at $65,990.
With the colors being ~$1,500 each and the white interior being another $1,000, the car would have to start at roughly 52k to qualify for the IRAs incentive with visual changes.
Option one:
Make the MSRP of the new Model Y version 52k to allow for color and interior options
Option two:
Make the MSRP exactly below 55k and make all visual changes (color + interior) free.
I think option two makes more sense. (mostly financially), so lets go with that.
Tesla could offer a "Model Y Mid-Range AWD", a software locked LR.
Make the MSRP $54,990. All options (excl. autopilot / FSD and wheels as both can be changed afterwards) are free.
Lock the range at 200mi (from 330mi)
Remove software-lockable features from the car to make them available later on through in-car or in-app purchases.
- Range upgrade ~$9,000
= Unlocks the full potential of the battery = 75 kWh / 330mi
- Acceleration boost ~$2,000
= Unlocks more power and a quicker acceleration
- Heated Seats $200
- Heated Steering Wheel $100
= ~$11,300
Or make everything available as one package combined to unlock the full potential of the car (Essentially turning it into a LR)
Car should still be somewhat profitable even if someone decides to not purchase any of the enhancements
Would this work?