Reuter's lies, but here's their take (on whether it's a totally new manufacturing process for cost reductions. This might not be a BAD idea since EV growth has slowed and who wants to compete at lower price points now:
I’ve been around EVs and relentlessly watching Tesla for 15 years now, so you may have missed this.
EV growth didn’t slow as a sector because OEMs suddenly realized in the last year that EVs don’t work. Anyone who’s owned one for the last few years already knows that EVs out on the roads are superior to ICE vehicles for the majority of drivers in nearly every way.
The reason other OEMs have basically abandoned EVs is because they realized they haven’t figured out how to make money on them like Tesla has.
When interest rates went up, and then Tesla lowered their prices, they basically gave up. Ford, VW, and the rest couldn’t make money at the higher price points. So how are they going to compete after Tesla lowered prices dramatically and is still making 18.5% gross margins on vehicles?
What we saw in the last year was capitulation by the traditional OEMs.
That won’t hurt Ford or VW yet. It actually improves their bottom line. They think short term, so this will help them continue to be profitable while interest rates are high.
But when rates come back down, and the cost of gas/petrol takes another leg up, the OEMs will get caught again with their pants down.
They will have wasted another X years not innovating in the EV space, while Tesla continues nose to the grindstone.
I actually see what’s happening right now with other OEMs as stage 3 of their own demise.
Stage 1 was “Ignore Tesla.” They pretended like Tesla was a fad.
Stage 2 was “The competition is coming.” OEMs gave their best shot, put out some EVs. But they were mediocre and unprofitable. Then interest rates shot up and Tesla dropped prices, so they want back to their core business (ICE) because that’s where they were profitable.
Stage 3 is “Ignore the elephant in the room.” Again pretend Tesla’s not there, focus on short term profits, and get past this period of higher interest rates.
Stage 4 is going to be ugly for them.
The winners are the ones who prepare for the future. The rest of the OEMs are doing a great job preparing for the now.