S owner here. For those of you in the LA area, I had my car fully wrapped in Xpel by Benjamin at Bemaro Specialty Films. I can't say enough about what an amazing job he did and how happy I am with his work. I've raved several times in the forums about him. Here's a summary:
1. The wrap has saved me from dings and scratches more times than I can count now. It will run about $4K, but it's worth every penny. If you're clumsy like me, I suggest getting a full wrap - I've scraped the underside of my door on the curb and the lift gate on the roof several times already. And rocks and debris are going to hurt that soft paint.
2. There are plenty of places to cut corners. For example, a lot of shops use precut patterns, and I was told they could not cover the entire S rear lift gate with one piece. I would be left with an unsightly seam that would build up dirt. Hand cutting is a lot more labor and skill intensive but done properly the results are amazing - you can't even tell the film is there.
3. Benjamin is the meticulous, Jedi Master type of person you want for this job. He'll come to your house and cares more about doing things right than making a quick buck. I was floored to see him break out bottled water to wet my car - he didn't want mineral contamination from tap water! It's been a while since I looked, but I didn't see a single review on Yelp that wasn't five stars.
Here's some video of him in action: