Apple: Overpriced and inferior to the competition:
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Tesla: Underpriced and superior to the competition:
Again... let's not have Tesla become an Apple
![Wink ;) ;)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
I have no issue with them becoming an Apple with respect to being a trendsetter, vertically integrated with an ecosystem, controlling a large chunk of the market, etc etc. But I don't ever want to see them turn into a company that makes products that people buy "just because they're Tesla". I want them to be selling cars
because they're really dang good.
Apple used to innovate, but since Jobs died they've been living off his vision and products that they've continually improved. The net result of that is a superb ecosystem, as you mention, coupled with super usability, stability and integration of software and hardware across multiple devices. As I'm tech support for family, you cannot imagine how great this is. Now maybe the camera on a few Android phones is better, but I don't care, I'm never, ever going to buy an Android phone, because Apple is better in every respect for the whole experience.
My TV has Android TV OS - the GUI is a p.o.s. I had a set-top box based on Android, it was another p.o.s. - so bad that I just binned it, bought an Apple TV 4K, which was up-and-running in 5 minutes. I'm forced to use a W10 laptop at work, it's horrible - at home we all have MacBook Pros, once again, the user-experience is on another level.
Now Tesla are still innovating, massively, and growing, but they do already have this hw/sw integration that no other manufacturer comes close to. They already have this wonderful Supercharger experience, again, this is unique. They need to work a bit still on quality and keeping that while scaling and integrating more/
This is the comparison I make with Apple.
(but I'll also say that the iPhone Xs is a work of art and the build-quality is beyond anything I've seen before).