Hey, I'm supposed to be on your ignore list - or was that a lie too?
Apropos lies, you wrote another big one here:
Huh? Gross margin very much does not include fixed costs.
The link you googled doesn't explain it properly, but this one does:
Reasons Why Gross and Contribution Margins Are Different
[...]
"Excluded from both ratios are a company's fixed costs -- among them costs associated with salaried employees and executives and other costs associated with its physical plant."
Another piece of incontrovertible evidence that you are just bullshitting in this thread.