Another interesting comparison is Ford. I am going to do this very high level as you can really get into the weeds on how individual companies report certain costs, where they put them in the books, etc. But still, some things are very striking comparing the Q3 reports (issued the same day) for these companies. (Link to
Ford Q3)
On the surface, Ford looks good. Those type of analyst and investors who have a short term view may actually like it a lot. Not too exciting, but chugging along nicely.
But...
- Total revenue of $37.66Bn and net income of $0.99Bn vs Tesla's $6.82Bn / $0.31Bn shows that Ford had a revenue 5.5x Tesla's with a profit of 3x.
- Automotive revenue of $34.66Bn with cost of sales of $31.57Bn shows that they have a margin of around 9% on their core products. This is down from about 11% same time last year. Compared to Tesla's almost 26%
- If you add in automotive SGA for automotive, $2.88Bn, their cost goes up to $34.45Bn, leaving a razor thin ~200 million of gross profit. Not going to try to compare that to Tesla as they don't break out TE SGA... but this speaks volumes.
- The "only reason" they are sill making money is that they have a fairly successful Ford Credit business unit, which I assume deals with financing leases and loans for their customers. With revenues of a hair under $3Bn and cost of sales of $2.35Bn, this business, thrives with a 22% margin and made 2/3 of their profits even though it only makes up ~8% of their revenues.
- In North America they have a fairly stable market share of 13.3% with 644k units sold and made $2Bn EBIT.
- However outside of NA, they have 7-8% market share in EMEA and 2-3% elsewhere with their market share decreasing in every region.
- Also, outside of NA they made EBIT losses everywhere except Middle East & Africa, but that's a tiny business for them at $0.6Bn revenue. They lost market share and are suffering financial losses in Europe, Asia and South America coming in at a total loss of $0.56Bn outside of NA.
- So their car business, which only made ~200 million net profits globally, is being kept on life support by North America. In this region they have announced they will scrap almost every model but their trucks.
- So, essentially, their global core business is now a one trick pony, riding on the continued success of the F150 and its cousins in a single region.
God help them when Tesla announces the pick up.
The advantages of the electric drive train are even clearer in heavy duty applications where you need a lot of torque and having a 4x4 propulsion controlling each wheel down to the millisecond helps with off road commercial usage. There is a good chance Ford's car business will swim or sink depending on how quick Tesla can launch and ramp their truck.
PS: On the short run, Ford has much more cash in the bank than long-term debt and they have good operating cash flow. So in no danger of going under. I am more thinking about how sustainable their core car business is like this.