As an AWS fanboi, I despise Oracle and Larry's tactics to the core.
I believe Oracle as a product was responsible for many of the cost overruns IT industry has seen the last decade and has decreased productivity and agility enormously. It is a beast of a product with such an heavy footprint its like an anchor around your neck for many product teams, simply unable to get out of it. Partially because of the highly paid (undeserving) Oracle DBAs who know nothing better and learnt no new technologies in their lifetime, and so are biggest bottlenecks for any change. As a senor architect entrusted in cloud migration, I consider Oracle and Oracle SMEs as the biggest and the only significant hurdle for modernization.
And Larry has not woken up and smelled the coffee yet. Instead of embracing cloud and open source technologies and staying relevant in this changing world, he is doing the exact opposite. Trying to milk the license costs even more by doubling the Oracle license cost in AWS. Those kind of arm twisting won't work in the long term. Microsoft under Nadella has woken up and embracing cloud and open source and is reaping rewards now.
AWS has significantly expanded its offering with multiple different DB products, with the 'one tool doesn't fit all' approach. Gone are the days when a relational database satisfied all Data requirements. Their Amazon Aurora is true 100% cloud native database platform which in my opinion will deal a death blow to Oracle.
And what is Larry's response to all that? This is what I saw in Re:Invent last month. Offering free car rides on a Model 3 with this banner:
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