Musk seems to like to play people's vanity against them. You simply let the NYT crowd get the story wrong and misinform their own readers. Meanwhile real stuff is happening that they are not inclined to pay attention to. Later this comes out, and it is like Elon has pulled magic out of thin air and the NYT cloud got it all wrong.
Indeed if Musk is going to take Tesla private, it is beneficial for the the shorts to feel emboldened. The more heavily shorted Tesla is, the cheaper it is to take private.
So is Musk manipulating the situation? No, the vanity of all these other players, the media, the shorts, the stock analysts is doing the manipulation. Musk simply is allowing this vanity to play out around him. Ok, maybe provoking it a little. If you warn the shorts about a short burn, they will dig deeper trenches for themselves. If question media coverage, you can be sure the journalist will try to justify themselves by staying fixed on negative narratives. If you tell the stock analysts that their questions are boneheaded, their petty egos will lock on to petty valuations. Dogs return to their own vomit, so you let them. Meanwhile you go back to the assembly line and keep making cars better. Those who are ensnared by their own vanity will never see what is really happening.