I love the fake "missed target" lines Bloomberg added
1) Tesla's production rates were never supposed to be linear; Tesla has talked from day 1 about how they're supposed to be S curves. Drawing a linear fit over an S curve production rate is a guaranteed way to make production look like a miss.
2) Tesla's planned production rates have always been peak rates, not average rate. The green line in the above graph is ostensibly an average rate (but not really, more on this in a second). Tesla's average rate goal for Q3 - which they hit - was 4k per week.
3) The green line is just simply wrong. They averaged 4k per week
across Q3 as a whole, not just at the end of it.
4) The light green bars are also wrong; there was no "end of quarter drop". Bloomberg's VIN-based system overestimated the production in the middle of Q3 and thus had to have it drop off at the end of the quarter to compensate.
5) Naturally, Bloomberg left off the earlier goals where Tesla wasn't even supposed to
start production until the end of '17, or the even earlier, even less ambitious goals.
It'd be nice to have a
legitimate version of that graph to share.