What I read was that initially it was, then the recommendation was changed. Probably a bit like the other maintenance instructions.
However, we have winter tyres so will probably rotate as part of the seasonal change.
Never rotated before though, saves having to replace 4 tyres in one hit. We would normally have worn a pair at a time. So still undecided. May do left and right for summers - cant do that with winters as they are directional.