Wow, lots of words, but no numbers to support anything you said.
Ummm... I don't see any numbers in your post either.
Again, people who buy the base model 3 are NOT the target audience for FSD. The targeted demographic spends much more thank $8k on upgrades, without having 50 pages of discussion about it. There’s a whole luxury ICE market they can poach customers from. There’s simply no need to cater to bargain buyers.
If that were true they never would have given the Model 3 the most advanced FSD computer they've ever developed. The hardware in the Model 3 is better then the hardware in the most expensive $100,000+ Model X you can buy today. And FSD is specifically being developed for the cheapest cars in their lineup, which seems silly if their goal is to only sell it to luxury buyers.
In reality their goal isn't to sell FSD to consumers at all. It's to start a robotaxi network that makes it unnecessary to own a personal vehicle at all. The reason they keep selling to consumers is to fund the development of that goal. And I think they've come to the realization that they can make more money for that purpose, with less risk, by selling as a service to more of their owners then as some future promise to a small minority of their owners.
I was genuinely having difficulty understanding why this is hard for some of you to understand. But I think the disconnect is that because it’s “just” a software update people are undervaluing the feature and think it should be given to them because the hardware is already installed. I doubt if Tesla would’ve made the sensors/cameras/software/etc. a separate install package we would be having such an extensive conversation about the price of FSD.
No it's because people who pay monthly aren't doing it for the same reasons as people who pay up front. You guys are looking at this like it's some sort of loan intended to spread the upfront cost over a few years of monthly payments. But if that's all you wanted to do then you would have just bought it upfront and rolled it into the car loan. I guess there might be a small subset of buyers who didn't get FSD when they purchased and would like to get it now but don't want to lay out $8k in cash, but I can't imagine that's a very large percentage.
I interpreted this announcement to mean it was going to be a monthly service that people could subscribe to, and unsubscribe from, at will like Netflix, or Office 360, or EA Access. And people are only going to be willing to pay an amount for a service like that that's reflective of the features being offered right now. The current upfront price is all based on speculation of what FSD will provide in the future, not what it offers right now. If they actually tried to charge people $8k for just what it offers right now, with no promise of future enhancement, I can't imagine many people take them up on it. Most of the value derived from FSD today is based on the promise of what it'll do in the future, and a little bit of speculation about future resale value. But for someone who's paying monthly all the matters is what it can do right now, and IMHO that's not worth more then about $30/mo. That's not to say they can't increase the price as time goes on and they add more features, but they can't expect monthly subscribers to pay for future features like upfront buyers do. At least not if they actually expect to get a significant portion of that other 70% to sign up.