Hmmm... I only just noticed this part...
They are a business, and "improvement" should be expected for any business right? Although their stated mission is to "accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible". Perhaps Tesla would have accomplished this mission to their satisfaction and longer term isn't really the idea.
Improvement can be measured different ways. Tesla went from being a company that sold zero cars for five years to selling their first in 2008. They went from selling roughly 2,500 over the course of three years worldwide with the Roadster, to selling 22,000 of Model S in 2013 alone. That was followed by 31,000 in 2014, and 51,000 in 2015, while adding the Model X to the product line.
Man. That sure is a bunch of cars sold to the so-called
'limited market' for electric cars that Tesla was told
'nobody asked for' and that
'nobody wanted'. It is also vastly more vehicles, by several multiples than the 15,000 units per year that Elon Musk projected in 2012.
An amount that brought a raucous chorus of guffaws from automotive ANALysts out of Detroit and financial ANALysts from Wall $treet. You know, those same guys whose sage wisdom foretold the impending doom of the 2008 financial collapse and the bankruptcy of two of the Detroit Big Three? Oh, wait... They didn't do that at all, did they? Ah, but they sure as hell trumpeted to the heavens how there was a Tesla Deathwatch underway.
Cory Johnson, in his stated role as Tesla Contrarian asked,
"Why not buy Ford (F)?" instead of Tesla
(TSLA). Apparently he remains unaware that Ford avoided bankruptcy by beginning the process of closing decrepit factories, becoming more lean of staff, and reducing the number of dealerships for their products fully four years before the financial woes that ruined GM and Chrysler. It probably helped that even though Ford was not part of the bailout initiative, they did at least get just shy of 6 billion bucks from the Advanced Technology Vehicles Manufacturing
(ATVM) loan offered by the Department of Energy, which allowed them to release the Ford Focus Electric alongside their Energi series of plug-in electric hybrids. Yes. The same program that allowed Tesla to get around 1/12th as much funding to complete the Model S.
Anyway... One wonders when the predictive skills of Tesla Naysayers and ANALysts will...
~*ahem*~ begin to
'improve' .
The line,
"Perhaps Tesla would have accomplished this mission to their satisfaction and longer term isn't really the idea." looks really weird to me. It seems you don't understand at all. The entire mission of Tesla, SpaceX, Elon Musk is long-term. That's the point. It isn't short-term, quarter-to-quarter thinking at all. More generation-to-generation instead. To infinity and beyond, as it were. There's no stopping, no waiting to see what everyone else does, no hoping laggards keep up. You reach the goal, spy the next, head off in that direction. Have a setback, shake it off, try another way, get to the destination. Then do it all again, and again, and again, and again... and again. If someone is an
'investor' and cannot accept those terms, they need to divest, not try to change the focus of the company toward myopic concepts of profitability.
Cuz, see... Sitting there and complaining that a company does not give you returns the same way another does is rather lazy. Different companies should operate differently. People are different. Philosophies are different. Techniques, strategies, and motivations are different. Tesla should no more be run like Ford than Ford should emulate the Royal African Company. It was that type of thinking that lead to the downfall of Sears & JC Penney. Deciding they needed to chase Wal-Mart's customers, then doing it the wrong way, while losing their wn customers- -- to Wal-Mart or Target. It is also what happened when major banks started doing the sort of loans their own analysis said was
'too risky' just because they wanted to get in on the sub-prime lending boom.
Heh. I'm reminded of some of my favorite lyrics...
Life is very short, and there's no time
For fussing and fighting, my friend
I have always thought that it's a crime,
So I will ask you once again
Try to see it my way,
Only time will tell if I am right or I am wrong
While you see it your way
There's a chance that we may fall apart before too long
We can work it out,
We can work it out
-- The Beatles