Spent my career at one of the domestic car companies, mostly in Product Planning, and spec'd/approved content for a variety of vehicles. The steering wheel is the worst application of fake suede (Alcantara) due to continuous contact with hands and the natural skin oils. Always remember, one of the primary factors in any decision is cost, and fake suede is far cheaper than leather, and with enough marketing, the OEMs have been able to convince the market that somehow this is "premium"/desireable, so theoretically, everyone is happy....until the customers see the maintenance/cleaning issues, which is just "wear and tear"....not warranty!