$35 used to be the average of all the analyst's price targets. Since the last conference call several have raised the price targets, including some that have targets at like $30. I think the new average is probably above $35, which should help.
No doubt there is a lot of resistance at $35.
@JRodo802,
Just keep in mind that the vast majority of people that own TSLA shares are professionals. Most of them trade on technicals. For them, $35 is not a "mental barrier" it is the mathematically correct level to sell based on the charts. Or at least it was the last couple times. We'll see if the new models and price action set the bar a little higher this time.