I have a LS460 and will take that over any Mercs, Bimmer or Jag interior. While my taste may be different than others, and the S interior may fall short of spectacular, but the S has attributes that makes up for what it lacks. Many buyers can careless about the interior storage and will take the S exterior, cargo space, seating for 7, regen braking, 17" display, lesser cost of maintenance, no gas rip offs, etc. over a lux interior like my Lexus or your perception of lux any day of the weak. So far in CA, the S has outsold any of the lux vehicles you've mentioned. Perhaps Mercs, Bimmers and Audis may want to up their lux game bc if Tesla does a simple change as adding new leather or storage cabin, you'll be running out of excuses. But you know how it is, lux drivers can always resort to "I love the smell of Carbon Monoxide in China every morning", right? It's easier to change leather than it is to turn an ICE into an EV.