The traditional dealer network charging insane EV markups is driving consumers to Tesla. I have been shopping for an Ioniq 5 and then RAV 4 Prime only to find all the dealers charging anywhere from $5K to $10 over MSRP. I also complained to Hyundai corporate but they don't seem to care
My primary reason was the price point as I wanted to be below $45K (w/ fed tax rebate).
Eventually, I ended up ordering a M3LR just before the $3K price increase 2 weeks ago and it is expected to be delivered in June '22. Although the Tesla came out to be a bit higher than my budget, I believe it will pay off in the long run for two reasons: the Autopilot technology and Tesla's supercharger network.
I cannot believe how these traditional Auto companies can turn a blind eye on this huge inconvenience to customers. This and the charging infrastructure are the biggest bottlenecks facing the ICE manufactures. Until then Tesla will be reaping the benefits.