OCR1
Active Member
1. Correlate all price drops to match the reduction in the federal tax rebate and introduce the $35k SR after July. Do not sell an SR+ because this kills demand for the higher models.
The problem is they tried to do that in January by lowering the prices first by $2,000, and then by another $1,100. And they still were not generating enough demand to keep selling as many cars as they were producing. The market for people willing to purchase cars in the $45K+ range is much smaller than the market for people who can buy a $35-$37K car. If they hadn't introduce SR and SR+ they would have too much surplus. Elon's goal was to make EVs affordable to the masses. The early prices were intended to capture the market for early adopters who were willing to pay more to be first in line. All of those people bought their cars by now. There aren't many left. I think Elon did what he had to do to survive.