At this stage I want the most basic model (safety, a couple of battery options and a AWD option maybe) and wish for Tesla to concentrate on that version - to get the car to the market as soon as they can. Otherwise they'll spend precious time and R&D on high-end features for Founder and Signature editions and top specs editions when the consumer can go and get all of that in a Model S. If they want to reach the mainstream 500k yearly sales targets (by 2020) - IMO they need to aim at Camrys as an example) initially and go for the BMW 3 series (and similar vehicles) at a later stage. The Signature and special editions can come a little later (12months) once the initial vehicle assembly begins and the Gigafactory is pumping out massive amounts of cells. I know a lot won't agree with me here but I think people (mostly in other threads) are asking a little too much too quickly. They're wanting a slight smaller car (compared to Model S) with similar performance, range and tech in a car that's 35%-50% of the cost and I'm afraid they maybe disappointed. I'm certainly optimistic the Model3 will be a great car overall but only when comparing it to more mainstream 'everyday' cars that the general consumer has. I think their 4th gen vehicle could then bridge the gap from Model 3 to Model S. My thoughts anyway.