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Elon & Twitter

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He’s back! Elon is right about this new Twitter. It is very engaging. Usage way up!

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The one guy Elon seemed to trust has apparently resigned. This story just gets interesting, probably means Elon has to spend more time at twitter.

Given the way that they "managed" the live Q&A session, it's not surprising that they left. Elon seemed somewhere between annoyed and disinterested during the live session. Yoel Roth was just a latter day Kerensky.
 
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We have banks that open accounts etc without a human "verifying". You don't need humans to verify everything - that just doesn't scale.

I can setup Google Payment on my phone without a human verification. Why do we need human verification for Twitter ?
Well, Google is a little evil in a way that Elon is not. Choice is good.
 
Not surprising given news like this:
"Some of the agencies’ clients include CVS Pharmacy, Nintendo and Unilever. These companies did not immediately respond to requests for comment on the recommendation."
"Interpublic’s Mediabrands represents top advertisers including American Express and Johnson & Johnson. among dozens of others. The company helps guide some $40 billion in media spending across the globe.
...
Advocacy organizations are placing pressure on advertisers. On Tuesday, 40 groups banded together to send a letter to some of Twitter’s top advertisers urging them to demand “the maintenance of basic brand safety standards and community guidelines.” Among the marketers who received the missive were Amazon, Anheuser-Busch, Apple, Capital One Financial Corporation, CBS, CenturyLink, Coca-Cola Company, Comcast Corporation, Best Buy Co., Disney, Google, Home Box Office, IBM, Merck & Co., Meta Platforms, Mondelez International, PepsiCo, Procter & Gamble, Unilever and Verizon. Among the organizers are Free Press, Accountable Tech and Media Matters for America."

"IPG, also known as Interpublic Group, has a huge roster of blue-chip clients that includes Mattel, Coca-Cola, Amex, and Spotify, to name a few. It is considered one of the so-called Big Four agencies, alongside WPP, Omnicom, and Publicis Groupe."

So duh, that resulted in Elon Musk says Twitter has had 'massive' revenue drop as advertisers pause spending.
Uh oh. Here's another one:
"Omnicom, one of the world’s biggest ad firms, representing brands like McDonald’s, Apple, and PepsiCo, is recommending clients pause spending on Twitter, according to an internal memo obtained by The Verge."
 
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Uh oh. Here's another one:
"Omnicom, one of the world’s biggest ad firms, representing brands like McDonald’s, Apple, and PepsiCo, is recommending clients pause spending on Twitter, according to an internal memo obtained by The Verge."
Yea the thing with companies is that they want eyeballs. They actually don't have a whole lot of what they believe in besides increasing revenue. Musk's trainwreck or 4D chess is bringing in engagements to the platform faster than anytime in history. This is what companies care about, putting their products in front of eyeballs.

"But these people on twitter are hateful, racist, bla bla bla". MCD is like, well racist people needs to eat too. If they stop selling burgers to racist people, they may even go bankrupt because there are a lot of racist people in the world.
 
"But these people on twitter are hateful, racist, bla bla bla". MCD is like, well racist people needs to eat too. If they stop selling burgers to racist people, they may even go bankrupt because there are a lot of racist people in the world.
They still don't want their ads showing up next to racist tweets.

This is what companies care about, putting their products in front of eyeballs.
Then why are they recommending pausing ads?
 
They still don't want their ads showing up next to racist tweets.


Then why are they recommending pausing ads?
They don't care. They only care when it's highlighted on a national level for that period of time. Eventually when the next thing comes up next month that people all virtual signal to, these companies will want a piece of that eyeball action back on the old hellscape they all pulled out. Ads show up everywhere and next to racist content everyday. You think everyone on other social media network are angels?

There's really zero policy on twitter that says "all racist content will remain, and this is the best place to post racist content". As long as there are steps taken to curb racist content, advertisers will be content.
 
He’s back! Elon is right about this new Twitter. It is very engaging. Usage way up!

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What point are you trying to make? That there are fake accounts on Twitter? News flash: they were there before Elon took over and they are there after he took over.

These accounts will get taken down, just like before. No one is going to be confused by the blue checkmark if the account has just a few followers and a join date of a few hours or days ago. Heck, hardly anyone is even going to find these accounts.

The difference is that the prankster loses $8 each time. And if that isn’t effective enough Elon will make it one year upfront, so $96.
 
As others pointed out here a while back, the value in blue checks is to Twitter and the user base, not directly to the people who possess them. (Obviously for companies misinformation is potentially harmful so being verified does have huge value to them, but indirectly.)

So it doesn’t make a lot of sense to charge for them. And it certainly does not make sense to conflate the paid-for stamp with the blue check.

Anyway they’ll figure it out eventually. Charge for the other features of Twitter blue if people will pay for it. Conflating the blue check and Twitter Blue was kind of silly from the beginning (it seemed so nonsensical I did not think it would happen a couple weeks ago as you recall - I thought people were conflating the two ideas).

That there are fake accounts on Twitter? News flash: they were there before Elon took over

Yes, without blue checks (usually).

This is a transition time where people are learning that blue checks mean nothing and have no value. I guess.

No one is going to be confused by the blue checkmark if the account has just a few followers and a join date of a few hours or days ago.

No one? I think people look for the blue check. With time, people will learn that that blue check is meaningless. Then it will be fine. Unfortunately people will have to search around and figure out follower counts etc (note: this has always been a way to figure things out yet for “some reason” they instituted verified accounts). Some sort of easy way to see legitimacy is quite valuable.

Unfortunately until they stick with breaking it out separately and making verified mean something, it destroys a portion of the value of Twitter to the user base.

This is just transient, probably. There’s a lot of focus on Twitter, and the one thing Elon has here is a LOT of time to figure out what to do. This thing will unfold over many months, not a few days.

Probably the focus will ease (if Elon allowed it to) in the next few weeks. But Elon will probably be incentivized to continue to create controversy. We’ll see.
 
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