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This discussion is occurring in multiple threads; I certainly one who is hopeful of HUD. This thread has some who assert HUD is expensive and others adamant that it's quite affordable - it certainly would be nice to hear from someone with an opinion that he or she has some experience or data to show one way or the other.
Googling "car HUD" brings up many after-market options, ranging from $30-$200. Of course that is only for a projector, not including the cost of the windshield coating. Here is a cost estimate of $300-400 for a new coating technology:
http://www.laserfocusworld.com/arti...-of-windshield-head-up-display-hud-by-90.html
The coating isn't absolutely necessary, but otherwise a double image appears. It's possible that Tesla's new advanced glass experience (e.g. with the Model X pigmentation) might be able to add a suitable coating at much lower cost, perhaps as part of the manufacturing process that they were planning to use anyway.
Furthermore, this article suggests significant growth in the HUD market in coming years anyway, so it could get a lot cheaper: The Car Windshield Is Turning Into a Computer Screen
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