I agree with focus, but a byproduct of the Hyperloop is that we can see sentiment of the general public (even the business ones).
I was scanning through comments from a Bloomberg article on the Hyperloop and I think we have a new round of shorts coming in. The general consensus is people are insanely misinformed about Tesla and more importantly Elon Musk.
Many still accuse Elon of being a government money milking rich guy. They say that Tesla is funded by the government despite the fact that the loan was paid early, they point to the fact that all the Model S' are government subsidized. Then they talk about how SpaceX is a blank check to Elon Musk. Furthermore, they mention that economics isn't mentioned in the Hyperloop paper, when it clearly was...
Should be good for short fodder and Tesla continues to be in the news.