At first blush, I thought new Model 3 viewers were causing big CPO demand, but zero CPO’s means something internal. I don’t think there are signs wholesaling has increased. The “buffer” thesis works for a number of reasons:
- Not the mentioned Model 3 order holders becoming impatient, because it implies long-term storage
- I think Tesla pushes and pulls its CPO inventory, because they can.
- With CPO fully reflected, Tesla and its great warranties, pricing effectively becomes the market
- Depreciation isn’t a big cost, of un-marketed cars, for a few months anyway. And we know they don’t market everything they have (Chicago lots, etc).
I don’t think they've gone anywhere. I will speculate they need new car/inventory buyers to help meet targets. After bad Q1 units (~5600), faster Model X production will help, but you can also order one and get it within Q2. I’m thinking the quarterly rush is already on, for Q2. CPOs don’t boost manufactured numbers, or new-sales, and they don’t want to repeat what produced all the 90D’s we are seeing on Hank’s site. At some rate,
even if they price-out many CPO buyers, there are those who will get a new car for lack of any CPO. If it looks like the new unit target will be hit, the spigot for CPO opens. I believe units trump profit, which would explain why potential CPO customers are being turned away (in addition to the possibility that the profitability of CPO is in question).
Other makers can’t do this, because they don’t control their own markets. There’s another BMW down the street. It can be taken to an independent mechanic. Are you going to buy a ‘12/’13 Model S, with 5-15k warranty miles left, from someone other than Tesla? It feeds a bigger question, to me, of when Tesla’s used out-of-warranty market matures? Since it doesn’t materially exist, the company has a lot of breathing room to make CPO wait, serve its sales targets, re-allocate its team’s resources, etc. EVs should be simple, but there aren’t enough TMC posts showing treatment for out of warranty drive-units, or $5k master control units, or a demonstrated ability to buy re-manufactured parts and install them instead of paying (~$150/hr?) in manufacturer labor. If I could go down the street for that CPO substitute, Tesla couldn’t as easily do what we’re witnessing. Like just about no other maker, I can’t.