There is already good discussion about the giga-factory elsewhere. I wanted to stimulate a back-and-forth about the Tesla I envision existing in 2020 and a sort of gap analysis I performed in my head and am only now writing down: 2020 Assumptions: 1. Tesla makes 500,000 to 700,000 cars in 2020 as they have confidently pointed towards numerous times 2. Maintenance and battery degradation remain low. Customer satisfaction remains high 3. Tesla spends most of its cash on GF/production/superchargers, and has around 200 million left to spend (I like pulling numbers from thin air) Future required milestones: 1. Gigafactory(ies) 2. Chargers EVERYWHERE 3. Many many more service stations than currently (like 20 - 30x more as the EV army grows and ages) 4. Marketing I have a couple recommendations: 2. Aside from superchargers, partner with Walmart or at least Costco and have a dozen normal chargers in every single location. Maybe need to invent a different charger for the situation. I bet this could be super cheap. What led me to consider this is when Walgreens put EV chargers in 800 of their store parking lots in 2011. http://www.walgreens.com/topic/sr/sr_electric_vehicle_charging_stations.jsp Depressingly enough, it appears they have not increased the number since even though the amount of plugins have probably quadrupled or so in this time. 3. Toughest hurdle, or maybe I am just unimaginative. If I have a slow week I might crunch some cost estimates and how many service centers will likely be required. Feedback on this one would be good. I have had some ideas before on this one, but now that I actually started to write them down they are sounding too bad to even voice. 4. I bet tons of marketing companies would want to be involved in the greenest and most disruptive company since.... ever. Maybe Tesla could buy a small firm on the cheap. The experience in creating and owning the marketing roll-out for a start-up auto company, without dealerships, is a once in history opportunity and several marketers would probably pay Tesla to get them on their CV. I bet there is tons of potential here. Or they could just overtly crowd-source marketing campaigns, if this isn't what they are kind of already doing. Tesla has really made it too easy to invest. Since 2006 Musk has clearly stated where he wants the company to get to, and that always entails the company expanding rapidly from where it is by a significant factor. All we have to do is trust Musk to get us there haha.