The combination of those two beliefs will likely form the investment thesis for many TSLA investors over the next few years.
I'm thinking that the main investment thesis for TSLA investors in the next few years will likely be centered around these two main train of thoughts:
1. Belief that majority of new cars sold will be electric by 2030.
2. Belief that Model E (Gen III) will outperform its competitors (ie., BMW 3 series, Audi A4, Lexus IS, etc) and eventually outsell them.
(as #2 is fulfilled, people will start envisioning how Tesla can conquer the Camry market)
#1 focuses on the huge disruption coming to the ICE vehicle market. While #2 focuses on Tesla's ability to design and execute a mind-blowing car at the $35k price point.
For #2, when I test first test drove the Model S in late 2012, I immediately thought "Tesla just needs to shrink the Model S and make it cheaper, and they'll rule the auto world." That's the dream/vision of the Model E (Gen III) vehicle, and it's a very powerful vision especially since Tesla has already delivered a stellar Model S vehicle that outperforms its competitors.
For #1, I think it's helpful to use the tech adoption curve to see where we might be in the bigger picture. Elon mentioned he's made a bet with someone that the majority of new cars sold by 2030 will be electric. So, I'm using that to signal the 50% transition point (from early majority to late majority). From that I'm tracking backward to estimate 2022 as the beginning of the early majority (34% of total), and then tracking back to 2017 as the beginning of the early adopters (13.5%). Many of us think we might be further along than the "innovators" phase since Tesla's been around for a while with the Roadster and the Model S is the second generation vehicle. But we're still talking about miniscule numbers compared to the total # of vehicles sold every year (ie., 35mm+ vehicles sold in just China and U.S.). So, we're well within the first 2.5% of the eventual EV market (which should be as large as the current new ICE car market eventually).
The biggest challenges IMO will be scaling production for Gen III (ie., 2017-2022) and also NOT underestimating demand for the 2022-2029 period, which should be off the charts (2022-2029 Gen III demand could be an order of magnitude greater than 2017-2022 demand). The pace of adoption of EVs will be so fast (ie., growth trajectory) in the 2022-2029 period that I don't think there's really any way Tesla can meet all the demand (even Tesla producing 5mm+ vehicles/yr wouldn't be enough). They'll need other auto manufacturers to make compelling EVs as well.
By 2029, if 50% of new car and commercial vehicles sold in the world are electric, then that would be approximately 65 million EVs per year (world car and commercial vehicles grew 54% from 1997 (54 million) to 2012 (84 million). If we assume another 54% growth from 2012 to 2029, then we'll have 130 million new cars & commercial vehicles sold in 2029.
Automotive industry - Wikipedia, the free encyclopedia).
ps., I shared these thoughts a few weeks ago in the short-term thread but though I'd expand them here on the long-term fundamental thread.
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