It helps to read the Model 3 manual, which says:
"Note: In cold weather, some of the stored energy in the Battery may not be available until the Battery warms up. When this happens, a portion of the Battery meter is blue and the driving distance value has a snowflake image next to it. If Model 3 is plugged in, you can heat your Battery using wall power by turning on climate control using the mobile app. When the Battery warms up, the blue portion on the meter and the snowflake image are no longer displayed."