I went to the Jaguar event to drive the I Pace. Most of Jaguar Electrifies event was dedicated to showcasing their gas cars. The iPace was a side show. If they learned anything from Tesla they would have released an EV in each size and price segment (sedan & SUV, compact and full sized) each of those offers should have better specifications than Tesla, just with Jaguar's esthetic and build qualities. Jaguar claims they'll be there in 5 years. In 5 years no one will be able to catch Tesla. Apple released the first iPhone 11 years ago. Ask Google, Facebook, Microsoft, and Amazon how well they did catching Apple with their efforts to make a phone, and they have all the money and best engineers in the world. For people who only drive Jaguar but want an EV option, this might work for them. For people who want an EV ecosystem with lots of product choices, Tesla will be the only way to go.
Apple was a bigger and better established company when they introduced the iPhone, but phones were a new thing for them. Google has done OK in the phone business. There are more copies of Android out in the world than iOS. But Google wasn't in the phone business 11 years ago either. What is more critical with this analogy is that most of the biggest companies making phones 11 years ago are shells of their former selves, and anyone with a decent market share today other than Apple is using the Android OS.
If the analogy holds for cars (which it probably won't), the car business in ten years time will be a number of legacy automakers which are hollowed out shells of their former glory and a bunch of newer companies competing with Tesla.
I don't see the legacy car companies going away because cars are a significantly tougher technology to get into than phones and it's a tech that is very different from electronics manufacturing. Smart phones have all the same tech as a laptop computer with a new network interface (cellular network) added. The processors are much less powerful and the user interface is simpler, but the core technologies aren't much different.
Cars are heavy industry. Modern cars have a lot of electronics, but ultimately they require skill with bending and shaping metal. I think LG is planning on getting into the EV market. They already have the skills at metal bending from their home appliances manufacturing.
Things also change in the car industry much slower than electronics because turnover is slow and mass production is much harder. Apple and Android were able to dominate the phone space in a few years because manufacturing tens or hundreds of millions of smart phones a year is easy. A production line and parts chain can be retooled from some other electronics gadget to make smart phones in a few months, and they can crank out millions of copies a month after that.
Cars have significantly more parts, many of which need to move, and there is more hand labor putting them together. They require large factories to make and the supply chain requires large factories for the major components. For EVs, battery supply is key and look at what it's taking Tesla to be able to produce 500 K cars a year. The world has around 1.2 billion cars, 2400X Tesla's yearly production targets for the near term.
Because it takes so much effort just to get in the door as a car maker, the legacy car makers have a moat that will keep out a lot of would-be competition. They are having a hard time processing the fact that a competitor got the small foothold it did.
Some legacy car makers are going to hit hard times as the world transitions to EVs. We could see legacy automakers bought out by companies that want to get into the car game. Amazon-Ford? AGM (Apple General Motors)? Others will be bailed out by governments and will only make it on taxpayer money.
I do think the car industry is going to go through a shake up like the cell phone industry did, but it's going to look different.
