People on here were ordering MY late Feb and getting one a couple of weeks later. How could that happen with high demand?
I think all people in queue, for later deliveries, were left in that state.
Then, for any cars which were spare, new enquires were told "You can have one tomorrow" (Tesla bulk-build for each colour etc and NOT to individual order; that may leave some unallocated in each batch; also there are some from reallocation of cancelled orders including failure to accept assigned delivery date). For all I know Tesla deliberately include a small percentage of unallocated in each shipment (for "PR") and then allocate those to new customer enquiries so that people get on Social Media to tell all their mates "
Hey! I ordered a Tesla yesterday and picked it up today".
I suspect that's a lot easier on Operations than asking
all existing backlog customers IF they can take one sooner.
It isn't anything new that, at the end of the Quarter, if you are quick (when they come online) and flexible on Colour / Options you can nab a "spare" which Sales needed to convert to cash before Financial Quarter End.
MY and M3 sold the same number (within 1% of a percent) in Feb and March. I didn't spend long looking for figures, so there may be more for months that I didn't easily find :
2021 Q1 M3 7,732, MY 7,770
2020 Q4 M3 12,689
2020 Q3 M3 6,879 (only one months figure, might have been some in August but less than 1,000)
2020 Q2 M3 5,468 (only one months figure, might have been some in May but less than 2,500)
2020 Q1 M3 6.583 (only one months figure, might have been some in February but less than 900)
I don't know how the comparison of Q2/Q3 last year compared to the, very high, Q4 sales was caused by a flood as the restrictions we faced here eased. Nor whether the same numbers of MY and M3 means that MY has eaten the M3 sales ... or complimented it.
On the face of it the M3 2021-Q1 sales are the same as Q1, Q2 and Q3 last year ... in which case MY could be seen as being "on top of that"
Last week on the website, you could order one and get it next month once the boats came in.
Not quite (but I think you are right in essence). There is a "general" delivery date for orders placed "now". But the actual delivery date is not set until the VIN is assigned (and that is done shortly before the boat docks, not any earlier than that). If you then can't take the delivery date which you are assigned then your car will be assigned to someone else (maybe one of the "Walk-in lucky PR-Promoters")
You will find some posts here saying "How come you got one and I didn't, we ordered at the same time and got the same (initial) delivery date". The disappointed punter just happened to have ordered a combination of features that weren't available in that batch
I got one of the very first M3s into the country. The world and his wife put down a $1,000 deposit when the car was announced, and got a serial number ... and assumed they would be allocated in order. I didn't do that, I just placed an order when the UK order book opened. But I did a very sneaky thing ...
... I ordered the most unpopular colour / option and collection from the site handing over the most cars (even at that time it was between 100 and 200 a day out of Heathrow). Except that I had no idea I was doing that when I placed my order ...
a nice tailwind due to VW group SUVs being at least a year from otder to delivery, giving Tesla some extra customers that it might not have otherwise got
I see that differently. VW has more or less kept the RRP price the same and allowed the wait list to grow. Ford is doing the same and now their Pickup, which has been far more successful than their "No one will want EVs" strategy had predicted, has something like a 3 year wait. Tesla, OTOH, had jacked up the price every month or two to the point where only those who wanted to afford it join the queue, and apart from the unfortunate situation in Shanghai the waitlist has basically been "the next delivery quarter". I think that's a master stroke - both for profitability, and PR.