copying
@Gigapress
There can certainly be upside with ASP in my model but I have some reasons for this.
First is "sales mix" with the Models S&X:
S&X account for 6.3% of deliveries in Q2 and I have that dropping back to 4.4%/4.2% as Shanghai, Berlin and Austin increase output of Models 3/Y
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There is also a Leasing Impact:
Leases were a low 12% in Q2 for S&X and I assume it goes back up (I have 16%). The lease revenue is earned over 36 months.
Thus the increase in lease % from 12% to 16% spreads the good ASP on S&X sales to future periods.
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Overall, my ASP pricing is not aggressive:
I am being cautious here as I assume that much of the S&X Plaid sales were aggressively pushed in Q2 leaving a lower mix of Plaid in Q3 & Q4.
The same is true for Model 3 SR. I had heard that very few Model 3 SR's were produced in Fremont in Q2 and I assume this lower price model increases in mix for Q3 & Q4.
Then there is China. A good portion of the sales in China which will increase significantly in Q3 and Q4 are lower trim models and they have a very low sales price. The model 3 RWD in China is about $41.6k and the Model Y RWD is only $47.4k. As China increases sales into the local market, I expect that to impact overall ASP.
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I agree that there is potential upside but I will wait to get more details from the Q2 10Q before adjusting.
Thanks to you both for your input.