EVNow
Well-Known Member
Your Model 3 ASP is way too low. You're trying to shoehorn 12.1k S/X and 50.9k 3s into 3509m of revenue, which obviously doesn't fit. You need to use 4010m revenue instead. The 3509m is after a 501m reduction due an adjustment for prior period sales with Resale Value Guarantees. Similarly, you need to add back 409m of COGS. ASP/Revs should be something like:
(12,091 S/X sold - 1,260 S/X leased) * 100k S/X ASP + (50,928 Model 3s sold * 55k 3 ASP) = 4010m
I guess at 100k ASP for S/X due to massive discounting in the last month when most of the sales happened. This was partially offset by a shift in mix as they stopped making 75Ds and only sold those out of inventory.
Yes, I missed that. So, that extra 92 million loss is actually a one time cost.
So, now I estimate the ASPs as 103k and 57k. If S&X ASP is 100k, then 3 ASP would have to be 58k. Both are quite possible, I guess.
During the ER CFO talked about ASP of 3 being low when they started SR+ but is now creeping up to 50k, where he thought it would stabilize. I've to listen to that again - may be that was just US ?
Your effective gross margin is lower than Tesla's 20.3% because they include leasing and you do not. Leasing margins are higher due to the way they calculate them. Instead of:
(sales price - COGS) / sales price
leasing gm is:
(sales price - COGS) / (sales price - residual value)
The smaller denominator makes gross margin higher. When the lease ends, if the customer buys the car Tesla recognizes the residual as both revenue and COGS. If Tesla gets the car back they recognize CPO sale price as revenue and residual as COGS (both go into Services & Other).
So, what this means the entire margin is attributed to the period of lease, rather than life of the car. Not the most conservative way to account for it, but probably closer to market reality.