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How much does it cost Tesla to add a dual function switch to the steering wheel and another backup shift method/indicator not to mention the complexity of programming/incorporating the auto shift function into the vehicle. My guess is it maybe a wash at the end of the day.
pennies. a couple micro-switches and updated clockspring. A pc mouse is more expensive.

and software is always the preferred choice. Zero sku's added, software updated, no parts, no inventory, no vendors, streamlined assembly.
 
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The retail price of a basic vw two stalk assembly is aroung $350
Not including inventory, assembly line steps, added sku's which add much more $ per unit to Tesla.

Even at your theoretical $100/car, you just saved Tesla $52.3M in 2023 on the M3.
Even at $25/car, that's $13.2M.
Not including all the additional costs to keep those sku's

Saving over $26M in two years is a significant cost savings.
1. You can’t look at retail price. Consumer cost for replacement parts is significantly more expensive
2. Your price is too high.
3. Your volume calculation is exactly why companies go down the toilet. They use volume cost savings as a justification and nickel and dime the car down to a Chrysler.
 
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1. You can’t look at retail price. Consumer cost for replacement parts is significantly more expensive
2. Your price is too high.
3. Your volume calculation is exactly why companies go down the toilet. They use volume cost savings as a justification and nickel and dime the car down to a Chrysler.
1. I didn't.
2. what's the price?
3. that's exactly right.
 
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