All in all I don't mind that the writer is defending himself somewhat and it looks like a more robust supercharger network will result from this experience.
I will make one small comment on something he wrote. Perhaps it's my legal training but he analogizes plugging in at night while it's bitterly cold (while one is sleeping) to being an OCD EV acolyte "who will plug is at every Walmart stop." The two are not analogous. While I am critical of Tesla for not telling him to find a 110 to plug into for the night, it's not the issue he's making it out to be. I've been plugging in every night for the last month and it's quite a bit less annoying that plugging in every time I stop at a store. Aside from that one line, I felt the rest of the article was a fair defense. I may feel entirely different when Elon publishes the car's logs. Oh, and someone should have told him to do a Range charge!
I hope this leads to Tesla appointing someone to act as an information source EVERY TIME they provide a car to a journalist. Take the tester through an hour-long delivery-style session. It really seems to me that most of the issues (if not all) this writer encountered could have been avoided had he possessed a little more knowledge. I would not have expected anyone here to have had the same issues he did.
When I tell people my car is electric they will, invariably, tell me about some charging station around town. I have made it a point to tell them, while I am able to use most of those, I don't because I simply don't need to. I charge at night and then don't worry about it during the day.
I view the whole thing as a "collision of 2 universes":
1) Technical (STEM, Science Technology Engineering Mathematics)
"hard"
2) non-Technical (the masses, incl Media)
"soft"
There is an Information gap, which could be corrected with Communication (Instruction & Education). I can still remember my EE prof at U. of Illinois (M. Eberhard & I were office-mates in grad school in Summer '81)
"it's just as much of an exercise in Communication, as it is a Technical exercise"
I think the journalist had some misunderstanding of the Technology (some Tesla communication failure here as well), which exacerbated the the problem. EDE (Extreme Duty Environment) of the cold-weather.
"Most people think the Gulf War was won with high-tech weapons (aircraft, tanks, etc). In fact, it was the AWACS reconaissance aircraft (Communication, Command, Control), which coordinated the various military forces (Marines, USAF, Navy), which was the winning factor"
-- xxx, US Army War College, History Channel documentary
I.e., Tesla should have had a support person assigned to the tester (acting as an AWACS), in a C-cubed (Communication/Command/Control) model.
There is already a lot of evidence of less-than-optimal Tesla Communication to Tesla Model S owners (order & delivery). It sounds like a staffing issue, Tesla seems to be overwhelmed.
The above reminds me of another demographic (Radio Control aircraft, where electric power has taken over from fuel, aka "slimers"..yucky gas).
[ note that Alan Cocconi (involved in development of General Motors EV1 prototype at Aerovironment, along with Wally Rippel, latter was at Tesla Motors who was canned during the late 2007 "bloodbath") flies electric R/C, I met him at the Rose Bowl flying park. M. Eberhard saved his ACP (AC Propulsion) company, during his search for an electric sports-car..which led to the founding of Tesla Motors ]
Some vendor showed up (R/C enthusiast), selling kits WITHOUT instructions!! (incl location of CoG/Center of Gravity). It created a firestorm of protests over the RCSE email list (multiple times). Below are some relevant comments (Tesla Motors needs to listen to this):
MANUFACTURERS and VENDORS
1) Give decent instructions that will allow average Jack/Jill to safely
assemble/fly your creations.
2) Qualify your customer. If you are not money-greedy and/or lazy, this
should always be a pre-requisite and will allow you to gauge their level
of skill/seriousness/ability/etc. If someone indicates they know what
they are doing, and you have warned them of the advanced
nature/difficulty in assembly/instability/etc, you have covered your ass
at all levels.
It looks as if Tesla didn't "qualify their customer" (Tech ignorant journalist), & failed to supply proper support. Bad press, Internet fight..all could have been avoided
8)Above ALL else, LISTEN to your customer ESPECIALLY when they complain.
Who knows, they could be full of kaka, or giving you the absolutely most
value feedback you could ever ask for (nformationa about your product,
you, your operation, etc). Anything and everything that will allow you
to keep up with the changes/demands, product inprovement will lower
overhead, increase profit margins, and most importantly KEEP YOU
SMELLING LIKE ROSES! BTW...you will be a happier human being as well. Until you
have actually tried this concept, you will never know the joy.
Finally (possibly most important), if you are snitty, sniping,
short-fused, angry, un-appreciative S.O.B. who hates dealing with the
public (us - your potential customers), then do us (and yourself) a
favor and have someone ELSE talk about/market/sell your products. Some
people are meant to be in sales and others are not. Repeat...do NOT insult your
customer OR his inteligence...ever...even if he/she deserves it...in
your opinion.
There is no magic here. These bare minimum points I assure you will
gaurantee as long as there is a market for your wares, you will be
respected, looked favorably upon by your peers, and maybe even make a
little more money than you first thought as a result of your
good/great/fantastic/superior/without equal product (customers get to
choose level of course). I am sure that those manufactuers/vendors who
are following this patently simple process are sitting back right now
and smiling...
I think Tesla Motors is under-staffed, this whole situation didn't have to let Elon Musk/CEO having to go public with some harsh comments ("fake report"). The public only sees this (w/o Bigger Picture) & could come away with negative impression of TM.
I'm not particularly worked up about NSP [ bad vendor] and
lying, per se.
But I have enough experience in business, enough
experience as a customer, and enough experience as
an NSP customer to know that their website and
their business in general exhibits low information
quality. Good information quality takes time,
effort, a whole lot of giving a damn, and the
right kind of people to execute it at every level,
and enough leadership skill to ensure that this
kind of quality endures as the business develops
and grows. I honestly don't think that NSP has all
those things. Few businesses do. NSP is full of
good intentions inconsistently applied, full of
good informational concepts that have to some
extent decayed or gone unsupported. Its
information shows sloppiness and hurriedness at
every turn, full of writing errors and spelling
mistakes, etc. etc. And I think that they seem to
have fallen into the habit of taking advantage of
their own information deficiencies with a bias
towards sales. Not exactly lying, but not the most
pleasant business practice (realistically more of
an unconscious cultural habit, probably, than an
actual 'practice') to be at the recieving end of.
Is it surprising? Well, not really. Small
businesses run by hook or by crook are all over
the place. Small businesses run like really tight
ships with expertise in their field AND great
information quality and management at every level?
amazingly rare.
"poor information quality"
I think there was some evidence of this during this whole debacle.
I haven't studied Tesla Motors website, is there any sign of "poor information quality"? I know the original TM blog was praised for transparency & information, & that the current blog/forum isn't up to that level.
I do believe that buyers of some of the pricy flying goods currently on
the market have a right to expect a little better treatment and
professionalism on the part of both the manufactures and the resellers.
----------------------
I had a problem with some equipment and sent an e-mail to the retailer,
Amateur Electronic Supply.† They responded immediately.† When I called
to make final arrangements I complemented them on their fast response.†
I will always remember what they said and will continue to do business
with them.†
The response was "All we have to offer you is service".
That's all I ask for.
---------------------
Best I have heard so far. I hope the Vendors listen and this will be and
end of it.
More at
Cosmic Variance: RCSE thread on "Customer Service" (lack of)
========
I look at the NY Times article & his reponse, & I don't see any maliciousness. I think the whole thing can be traced to a "misunderstanding" (collision between Technical Universe & non-Technical Universe, EV mfr & journalist), & could have been avoided with a C-cubed model (Communication/Command/Control). The latter which could help the OTHER problem that's cropped up: dis-satisfied Model S buyers (lack of communication).