Well, "region" is probably more "micro geography" and is probably more of a task of production scheduling - and they're not ready to define that in any hard way that a customer needs to know. If they tried to hand out regions and timestamps now, it just handcuffs them from different ways of redefining "region" to suit roll-out needs. You know when you placed your order, they don't need to tell you that. From there it's a matter of production scheduling based on their own needs. In fact, they may not even worry about geography at all... they may just invite 50,000 customers purely by timestamp to configure the car. Then in production scheduling they rearrange to suit their needs first with California, then move east.
I'd bet money that Tesla won't deliver every California car before starting to move east. Their initial release in California will be just enough to shake things out, then move east. This is especially true if it's winter - because the midwest and east coast are where Tesla gets its real-world winter testing done, and shaking things out there is going to be important for quality improvement. So anyone who's worried about the first 100,000 going to California before they even move east has nothing to worry about.
Trust me when I say that having a sequence number was more of a source of frustration than anything else. There are a handful of individuals (Ken, Bonnie, etc.) who could do a bit of bragging with it, but otherwise, it's frustrating. Just ask those folks who were given Model X VIN in the 1xx range and didn't get their cars until last month. When you receive the car, it'll all be worth it.
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