NOT-ADVICE
This was my intent and approach back at the start of the year - rolling one winning position into a new opening position, with the intention of being in the market as close to full time with Theta chipping away for me, as I possibly could. I also wanted to be in the market on both sides (puts and calls) - I thought of that as my perma-strangle though the puts and calls weren't always on the same expiration date, so technically not a strangle. Sometimes an inverted strangle.
That was part of how I got into trouble with naked puts in Feb-May, though that was mostly not having as many management tools to work with.
Over the summer I started looking for at least some strength (or a belief that the current share price was a local min/max) before selling the positions. Still looking to be in the market with both puts and calls. What happened for me is that my income skyrocketed when I started doing this. Like 3 of my best 3 months over the summer when I started opening into strength (down for puts, up for calls) and closing on weakness (up for puts, down for calls).
I don't always get the local min for puts even vaguely correct. Like the 750/1050 put spreads I opened when the shares were off $5 at $1150 last week - that was still a better entry than earlier that day when the shares were actually up.
If I were opening calls today today would be a day to consider that with the shares up $30. Heck I might do that anyway - need to think about it. I've improved my results pretty significantly by being willing to be out of the market for days or even weeks at a time (though its mostly been hours or a day or 2
).