B/W is my go-to strategy. My rookie mistake (now i know!) is selling ATM (cost basis 279, STO 280) on bear markets. This means i got stuck holding garbage shares during pullbacks (TWTR overhang). The "right" way would have been to STO DITM so i would be happily assigned weekly. High delta also means more profits during bounces/buybacks.
"ITM call returns generally will be lower than those on at-the-money (ATM) call strikes on the same stocks, but there is a method to this call writer’s madness. Although the return may be lower, the deeply ITM call offers the biggest premium and thus the most downside protection against a pullback in the stock. In fact, deeply ITM writes are a method that can be used to successfully write large-cap stocks in a declining market, without a protective put."
There are many variants of the buy-write covered call strategy. The simplest is to select the trade, buy the stock and write ATM calls; and it works. But
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